Effective Date: January 1, 2025

This Privacy Policy outlines how we collect, use, and protect your personal information when you use our website and services, branded under Louisa Farnsworth and operated by Business MKTG SpA (“we”, “us”, “our”). If you have any questions, please contact us at: [email protected]

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1. Information We Collect

Personal Data

We collect personal data when you:

-- Browse our website

-- Sign up for a free guide, webinar, or product

-- Purchase a digital product or service

-- Contact our team or support inbox

-- Fill out a form, survey, or quiz

Personal data may include:

-- Name

-- Email address

-- Phone number (if provided)

-- Billing and shipping address

-- Payment information (processed via third-party platforms)

-- IP address, browser, and device information

-- Other information voluntarily submitted

Personal Data

Automatically collected data includes:

-- Your device’s IP address

-- Browser type and version

-- Operating system and device type

-- Pages visited and time spent

-- Click behavior and referral source

-- Geolocation (if enabled)

2. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to personalize your experience, measure performance, and improve our marketing.

You may adjust your browser settings to refuse or limit cookies. However, some features may not function correctly.

Types of Cookies:

-- Essential cookies– enable core site functionality

-- Performance cookies– help us understand how users interact

-- Preference cookies– remember your settings and preferences

-- Marketing cookies– deliver relevant ads and measure performance

3. How We Use Your Data

We use your data to:

-- Deliver and maintain our website and services

-- Process your orders and transactions securely

-- Grant access to digital products or gated content

-- Send important service or billing emails

-- Provide support or respond to customer service inquiries

-- Improve website usability, layout, and product offerings

-- Conduct data analysis and A/B testing

-- Prevent fraudulent or abusive activity

-- Deliver personalized ads and marketing (if opted in)Comply with legal obligations

You may unsubscribe from marketing emails at any time by clicking the link in the email footer.

4. Sharing Your Information

We do not sell or rent your personal information.

We may share data with trusted third parties who help us operate efficiently, such as:

-- Payment processors(e.g. Stripe, PayPal)

-- Email marketing platforms (e.g. ConvertKit, ActiveCampaign)

-- Website hosting and cloud platforms

-- Analytics and tracking services (e.g. Google Analytics, Meta Pixel)

-- Learning or membership platforms (e.g. Thinkific, Kajabi, Go High Level)

-- Contractors or virtual assistants under strict confidentiality

All partners are required to maintain data security and confidentiality in accordance with this policy.

5. Data Retention

We retain your personal data only as long as necessary for:

-- Fulfilling the purposes described in this policy

-- Providing you with access to purchased content

-- Resolving disputes or support inquiries

-- Complying with legal and tax obligations

Usage data may be kept longer if used for performance analysis or security improvements.

6. Data Transfer & Storage

Your data may be processed outside your country, including in the United States, UK, Chile, and other jurisdictions. We take appropriate security measures to ensure your data is stored and handled safely in accordance with this policy.

By using our site, you consent to this international transfer.

7. Your Rights

Depending on your country, you may have the right to:

-- Access your personal data

-- Correct inaccurate information

-- Request deletion (“right to be forgotten”)

-- Object to certain types of processing

-- Request data portability

-- Withdraw previously given consent

-- Lodge a complaint with a data protection authority

To exercise your rights, email us at: [email protected]

.-- Verification of identity may be required.

8. Analytics and Tracking Tools

We use third-party analytics tools, including Google Analytics and Meta (Facebook) Pixel, to help us understand how users interact with our site and optimize performance.

These tools may collect data such as:

-- Pages visited

-- Session length

-- Source of traffic

-- Device/browser type

You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.

9. Children’s Privacy

Our services are not intended for anyone under 18 years of age. We do not knowingly collect personal data from children. If you believe a child has submitted data, please contact us and we will delete it promptly.

10. Third-Party Links

Our website may contain links to other sites. We are not responsible for their privacy policies or practices. Please review their privacy terms before engaging with them.

11. Data Security

We use appropriate technical and organizational security measures, including SSL encryption and secure servers, to protect your data. However, no system is 100% secure, and we cannot guarantee absolute protection.

12. Additional Rights for California and EU Residents

If you are a resident of California or the European Economic Area (EEA), you are entitled to additional rights under the California Consumer Privacy Act (CCPA) and General Data Protection Regulation (GDPR).

These include:

-- The right to request what data we collect, use, or disclose

-- The right to opt out of the sale of personal data (we do not sell your data)

-- The right to non-discrimination for exercising your rights

-- The right to withdraw consent at any time

13. Changes to This Policy

We may update this policy to reflect changes in law or services. Updates will be posted on this page with a new “Effective Date.”

Continued use of our website means you accept the updated policy.

14. Contact & Legal Entity

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us:

Business MKTG SpA

Marchant Pereira 150

Oficina 901

Providencia, RM 7500523

Santiago, Chile

UK Office:

Business MKTG

50 Sidlaw Close, Basingstoke,

Hampshire. RG22 5BJ

Email: [email protected]